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79% recommends it
Barcelona - Spain
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How to Succeed In the Digital Economy
Registration deadline:
Duration:
Contact us if you need more information
01
Introduction
Learn how to create and execute your business idea based on digital business models such as Airbnb, Amazon, Uber, and Salesforce, for both B2C and B2B. Gain a practical perspective to understand how digital business models work and what you need to know to compete in a digital economy as a traditional company.
02
Course details
Date:
¡1a SESIÓN GRATIS!
03
Course is for
CEOs of Traditional Corporations: who seek to discover how to compete in the digital environment and transform their organizations to meet the demands of the digital age.
Innovation and Digital Transformation Managers: who explore and construct new business models and ecosystems as part of their strategy.
Product Managers and Project Managers: who are part of innovation teams and are responsible for building digital projects.
04
What you will learn
- 1. Learn how to distinguish diverse digital business models, evaluating their strengths, weaknesses, and relevance to your business needs.
2. Acquire the ability to analyze your company's current ecosystem, pinpoint lucrative market niches, and lay the foundation for crafting an impactful digital business model.
3. Propel the digital transformation of traditional businesses through innovative digital projects. Gain insights into countering emerging digital threats by aligning with your business model.
4. Access a comprehensive toolkit for selecting the optimal strategy to reshape your business model. Explore the transformative "3B" approach: Build, Buy, or Become a part of an existing model.
5. Master the art of designing, expanding, and launching digital platforms, communities, and marketplaces. Utilize diverse tools, including the Platform Innovation Kit methodology, to bring your digital visions to life.
Course Program:
Module 1: Foundations of Digital Business Models
- Unit 1: Introduction to Digital Business Models
- Unit 2: Understanding the Market and its Ecosystem
Module 2: Platform Potential and Viability
- Unit 3: Assessing Platform Feasibility
- Unit 4: Validation Strategies before Execution
Module 3: Crafting Effective Digital Platforms
- Unit 5: Key Principles for Designing Digital Platforms
- Unit 6: Monetization Strategies and Achieving Desired Network Effects
Module 4: Scaling Strategies for Sustained Growth
- Unit 7: Scaling Digital Platforms Effectively and Sustainably
05
About your instructors
06
What real people are saying?
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Ready to join?
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