


Team Member Name
Team Member Name
Job Title
79% recommends it
Barcelona - Spain
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Strategies to succeed at Digital Business Transformation (EN)
Registration deadline:
On Demand
Duration:
2 full days
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Contact us if you need more information
01
Introduction
Unforgettable 2 days are waiting for you in Barcelona, the innovation center of Europe.
At this offline event, you will learn how to transform traditional business and scale it as a platform company. You will explore the types of platforms and determine which business model will be the best for your company. Together we will look at successful and failed platform cases that exist on the market.
Besides the learning process, you will get hands-on experience! We're going to real platform-based companies which share their tests & learn! You will have opportunities to leach from each other and exchange experience with people from different countries.
Are you ready to become a digital transformation leader who delivers impactful positive change?
02
Course details
Date:
End of October
Format: Offline, in Barcelona
Places are limited!
Our program includes:
- educational program,
- 3 nights in a comfortable hotel,
- 3 days - breakfast, 2 days - lunch, 2 days - dinner and coffe breaks,
- 2 visits to companies
¡1a SESIÓN GRATIS!
03
Course is for

C-Level Executives who need to identify innovation ways to the impending changes that are transforming the sectors

Digital transformation leaders who guide a team and grow a business

Consultants specialized in business development through digital platforms who are looking for perspective offers for the clients

04
What you will learn
- 01 Introduction to Platforms
We will distinguish a platform business from a traditional business
02 Why do Platforms win?
We will learn 3 economic advantages
03 How Platforms transform the market
We will consider Platform use cases that have disrupted their sector
04 Five Incumbent Platform Strategies
We will explore how to create value through platformization your company
05 How to build Platform
We will review the steps that need to be taken to create a platform
06 Platform metrics & monetization
We will establish the appropriate metrics that are essential for Platform success
07 Experience Platforms
We will learn the combination of two powerful economic forces: Platform business models and the Experience Economy
08 Platform-to-Platform Integrations and Supper Apps
We will examine how to integrate with another platform to generate larger ecosystems
09 Leadership capabilities Platforms need
We will define specific human resource and leadership capabilities that platforms require
10 Future of Platforms
We will learn the core features of Web3 and explores what this will mean for platform businesses
Event program:
1st day
8:30 - 9:00 Registrations & Breakfast
09:00 - 13:00 Learning process
13:00 - 14:00 Lunch
14:00 - 18:00 Learning process
18:00 - 19:30 Company visit
20:00 - 22:00 Dinner
2nd day
8:30 - 9:00 Registrations & Breakfast
9:00 - 13:00 Learning process
13:00 - 14:00 Lunch
14:00-18:00 Learning process
18:00 - 19:30 Company visit
20:00 - 22:00 Dinner
05
About your instructors

Peter C. Evans
Global Speaker | Corporate Strategy & Foresight | Web3 Platform Innovation | NFT Strategy & Marketplaces | Co-Chair MIT Platform Strategy Summit | Caltech Executive Education | Forbes Business Council | DJ
Peter C. Evans is Managing Partner at the Platform Strategy Institute. Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy, innovation and market intelligence roles at large global enterprises including General Electric, KPMG and IHS/CERA. He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. Dr. Evans been at the forefront of identifying and articulating significant new trends, such as The Rise of the Platform Enterprise, the first global survey of platform companies. He is also served as the co-chair of the MIT platform strategy Summit since 2016. Peter received his BA from Hampshire College and his master's degree and PhD degree from MIT.

06
What real people are saying?
07
Ready to join?
2 499€
1 899€

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