top of page

Strategies to succeed at Digital Business Transformation (EN)

Registration deadline:

On Demand


2 full days


Contact us if you need more information



Unforgettable 2 days are waiting for you in Barcelona, the innovation center of Europe.

At this offline event, you will learn how to transform traditional business and scale it as a platform company. You will explore the types of platforms and determine which business model will be the best for your company. Together we will look at successful and failed platform cases that exist on the market.

Besides the learning process, you will get hands-on experience! We're going to real platform-based companies which share their tests & learn! You will have opportunities to leach from each other and exchange experience with people from different countries.

Are you ready to become a digital transformation leader who delivers impactful positive change?


Course details


End of October
Format: Offline, in Barcelona

Places are limited!

Our program includes:
- educational program,
- 3 nights in a comfortable hotel,
- 3 days - breakfast, 2 days - lunch, 2 days - dinner and coffe breaks,
- 2 visits to companies



Course is for


C-Level Executives who need to identify innovation ways to the impending changes that are transforming the sectors


Digital transformation leaders who guide a team and grow a business


Consultants specialized in business development through digital platforms who are looking for perspective offers for the clients

Diseño sin título (1).png


What you will learn

    01 Introduction to Platforms
    We will distinguish a platform business from a traditional business

    02 Why do Platforms win?
    We will learn 3 economic advantages

    03 How Platforms transform the market
    We will consider Platform use cases that have disrupted their sector

    04 Five Incumbent Platform Strategies
    We will explore how to create value through platformization your company

    05 How to build Platform
    We will review the steps that need to be taken to create a platform

    06 Platform metrics & monetization
    We will establish the appropriate metrics that are essential for Platform success

    07 Experience Platforms
    We will learn the combination of two powerful economic forces: Platform business models and the Experience Economy

    08 Platform-to-Platform Integrations and Supper Apps
    We will examine how to integrate with another platform to generate larger ecosystems

    09 Leadership capabilities Platforms need
    We will define specific human resource and leadership capabilities that platforms require

    10 Future of Platforms
    We will learn the core features of Web3 and explores what this will mean for platform businesses

    Event program:

    1st day
    8:30 - 9:00 Registrations & Breakfast
    09:00 - 13:00 Learning process
    13:00 - 14:00 Lunch
    14:00 - 18:00 Learning process
    18:00 - 19:30 Company visit
    20:00 - 22:00 Dinner

    2nd day
    8:30 - 9:00 Registrations & Breakfast
    9:00 - 13:00 Learning process
    13:00 - 14:00 Lunch
    14:00-18:00 Learning process
    18:00 - 19:30 Company visit
    20:00 - 22:00 Dinner


About your instructors

Peter C. Evans

Global Speaker | Corporate Strategy & Foresight | Web3 Platform Innovation | NFT Strategy & Marketplaces | Co-Chair MIT Platform Strategy Summit | Caltech Executive Education | Forbes Business Council | DJ

Peter C. Evans is Managing Partner at the Platform Strategy Institute. Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy, innovation and market intelligence roles at large global enterprises including General Electric, KPMG and IHS/CERA. He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. Dr. Evans been at the forefront of identifying and articulating significant new trends, such as The Rise of the Platform Enterprise, the first global survey of platform companies. He is also served as the co-chair of the MIT platform strategy Summit since 2016. Peter received his BA from Hampshire College and his master's degree and PhD degree from MIT.


Diseño sin título (2).png


What real people are saying? 


Ready to join? 

2 499€
1 899€
Recurso 1@300x.png

*Only for TheNTWK Subscribers

*excluded VAT

Anchor 1

See a teaser of the course

bottom of page