Platform Business Models
This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.
June 18th - Aug 6th, 2021
3–5 hours per week
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Who this course is for?
Basic understanding of micro and macroeconomics; and competitive strategy
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At the end of this course, you will
- Understand the differences between conventional and platform business models.
- Appreciate the economics and strategies behind building a platform firm.
- Understand the role of complementors and other ecosystem participants in the operations and success of platform firms.
- Appreciate the nuances of specific decisions to be take in architecting and operating a platform business
R Srinivasan is Professor of Strategy at the Indian Institute of Management Bangalore. His current research focuses on studying platform business firms; digital transformation of large corporations; and strategic decision making in top management teams. Srinivasan received his doctoral degree from Indian Institute of Management Ahmedabad in 1998. He received the Jawaharlal Nehru Memorial Fund scholarship for his doctoral research at IIM Ahmedabad. His areas of teaching at the postgraduate and doctoral levels have been Platform Business Models, Cormpetitive & corporate Strategies, and Strategy Process Research. He has been visiting faculty at the Friedrich Alexander University of Erlangen-Nuremberg, Germany and other European Universities, delivering courses and lectures on Platform Business Models and Open Innovation. He closely works as advisor and researches on a variety of firms that create and operate platform-based business models. Srinivasan has published his work in various international journals; authored several cases on platform strategies, growth, strategy, and innovation and has presented his research in a number of international academic conferences.