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You do have a particular view on Network Effects for sure. I believe that IoT platforms do have a specific wait to define and measuring Network Effects, but very honestly I think that when we mostly talk about Network Effects with regards to business models we'll tend more to consider different things.
In IoT your Network Effects can come indeed from M2M solutions but even those will contribute to a bigger ecosystem. The Network Effects of the platform will always be related to how much it grows and how many customers it will attract. Consider an IoT platform that focus solely on M2M communication. If you don't focus on solutions on top of that that will bring value to consumers at some point in the flow... you'll miss the entire point.
The more an IoT platform is open to new solutions, the more it will grow and so increase its network effects.
That's, of course, just my 2 cents ;-)
I just have a view that the majority of the market of IoT is made up of machines as being the majority make up to IoT. People are probably around 10% or less to the make up to IoT. Getting everything to attract together and network together is the challenge because the machine is added to the networking equation. My thoughts are that this changes how to apply the network effect model to IoT. It's more challenging and complex verses applying the model for a model mainly made up of people. This is what the current research to the network effect business models are.
@Roger Pena not sure what you mean with the Network Effect business model... but I would say it depends on how each connected solutions or side added benefits the rest of the members or nodes of a given network. Would love to discuss it further if you give me more information to better understand you.
@Sabrina Guzmán , I generally use the term network effect business model just to describe the models of Facebook, Uber, etc...
I had a discussion with someone about this type of model being applied to the market of IoT. Another words, how the research can be transfered over to the IoT market space.
The discussion was about Amazon, Alexa, Aws and the Echo speaker. The person I had the discussion with was adimit of the "network effect" to this Echo/Alexa working In the IoT market space. He said the success of this model in IoT is due to attracting developers to create "skills" for the Alexa/Echo platform.
I had an opposing view. My view is that the success of this type of "network effect business model, research" being applied to IoT would mean coming up with a process solution to attract machines to network with other networking machines as the market plays out.
What I generally view about the current information to platformstrategy and network effects research is that the current models are set up mostly for people being on the networks, or people being the nodes to the networking ecosystem for the most part.
My research to the IoT subject matter points to Machines being the majority makeup nodes to an IoT networking ecosystem.
Under the Amazon approach to IoT, is Aws/Alexa a solution of benefits to people and not so much to attract machines to network with machines as the IoT market plays out? The question I always ask myself is would this Amazon model continue scale as an IoT business model without the ability of attracting M2M's to network with each other as the IoT market plays out? Key word " Attract".
Just check my thought process to this type of subject matter 😁