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May 15
When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
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Generally most marketplaces start attracting the hardest side and subsidizing the most valuable side. You need to analyze the sides you will be connecting in your marketplace and identify which is the hardest and the most valuable side .. depending on the business you will find it can be de demand of supply
@Roger Pena what do you think ?
In most cases, it’s wise to start by building up the supply base or the inventory... is common to start by listing your own items on your marketplace, you can attract an initial group of customers, who can then attract more providers