Some of the most successful companies went after behavior; Tinder changed how we interact with potential matches, Uber changed how we get from point A to point B, Airbnb changed how we stay on vacation. In all these examples, those companies invented and taught people a new behavior…a new better way to do the thing they already do. Toucan also went after consumer behaviour but in a radically different approach than all the companies I highlighted. Rather than try to teach people a new habit, they've invented a whole new experience to fit into users’ existing habit.
🔮 Let the challenge disappear — First 1000
🛒 What's Behind the Shopify Effect
Our merchants can have such massive global impact (3.6 million jobs! $307 billion in 2020 economic contribution!) not only because they’re able to start and scale businesses, but also because those businesses are good businesses. They have strong fundamentals, powered by healthy gross margins that can support huge communities around them. The fundamental reason why they can do this isn’t only by getting rid of all the unnecessary friction. It’s by creating really expressive challenges, and helping their buyers become someone through conquering that challenge.
🙅♀️ Opting into a challenge — Alex Danco's Newsletter
💡 The cost of "Your Margin Is My Opportunity"
On Amazon, the cost of eliminating counterfeits is passed on to the brands and, sometimes, consumers. Because of the nature of the open marketplace, the supply chain on Amazon doesn’t have the same sort of trust found in offline retailers, and Amazon has limited data to make decisions. Thus, it is often up to the brand to monitor their listings, file trademark violations and patent infringement cases, and try to fight counterfeits otherwise.
🙆♀️ Opting out of a challenge — Marketplace Pulse
How to reinvent your organization for the Passion Economy to not only thrive in this economy but help grow it too?—Chief Innovation Officer Summit
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