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  • Writer's pictureAdriana Lakatosova

Platform Digest 2022.47: The Creative Class

👋 A round-up of the latest and most remarkable stories at the intersection of ecosystem innovation and platform organization


The Creator Economy is the future of the economy

Despite what is often said about creators’ frenetic pursuit of fame and fortune, most, like members of the Creative Class more broadly, are more intrinsically motivated. In a world where far too many people are socially and emotionally isolated, creators enjoy being embedded in their communities. Virtually all of them want to follow their passions and work on ideas, activities, and projects that give them a sense of purpose; allow them to connect with like-minded others and have control over their schedules.

🧑‍🎨 A new golden age of creators - by Richard Florida

The Creativity Supply Chain

Today, not only are the tools easy to use, they’re also increasingly powerful. Plus, we now have immediate access to a limitless ocean of others’ creative work through our powerful smartphones and a world washed in high speed internet. This combination of ease-of-use and instant, ubiquitous access to content has unlocked the inner creativity in all of us, unleashing a massive, humanity-sized addressable market of opportunity.

🏭 Seeing the new world with the old mindset - by Michael Mignano

Big Tech employees are TikToking on the job - and their bosses don’t always like it

When Serna shared the news of her firing on TikTok in September, followers were largely supportive. And though she admitted recording the video was a mistake, Serna says companies like her past employer aren’t equipped to navigate having employees with substantial internet followings. Serna says a few other creators working in tech contacted her after she went public about her firing, saying they were scared about how their companies might react to their content.

🦹 What to do when your employees have actual identities? - by Mia Sato

🎧 Indie Life & The Future of Work

I’d liken it in how industrial labor organisations replaced agricultural labor organisations. At one point more than 80 percent of the world’s workforce was [agriculture], now it’s less than 5 percent. Transportation was huge at one point, it’s now again less than 20 to 15 percent… I think an equally massive displacement is happening but just as the [agriculture] economy went from 85 plus percent to 5 percent, the industrially organised workforce in paycheck form is going to shrink down to old teens. Yes they’ll of course still be people with standard paycheck jobs and that kind of structure, around their work, but it’s not going to be 80 percent, more like 20 percent. And the rest if it doesn’t need to be that way it won’t be. It’ll be much more fluid.

💥 On the massive organisational displacement of the creatives - in Pathless Path with Venkatesh Rao


If you like this digest, you might appreciate the sister newsletter at the intersection of technology, business, design, and culture as well. This week's edition is all about We're Fine.


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