Beacons: Not Boring Memo
The Creator Economy value chain is simple: create content to build an audience and monetize that audience by selling subscriptions, merch, courses, access, and more. It’s all about turning content into money. The Creator Economy flips the traditional commerce experience on its head…people follow people, not companies
🤓 And platforms power that creator economy's value chain—Not Boring
How Spotify Plans to Help Artists (and Itself):
Obviously, not all of these [creators] are going to be able to support themselves full-time doing this, but our job is to create as many possibilities as possible for these creators to create, to grow, to engage, and to monetize with their fans. [T]he future of all successful media companies, is by allowing a multitude of different monetization models
🧐 Spotify powering their creator's value chain—The Verge
Product-to-platforms (Part II):
An interesting tactical question that arises is whether the connections enabled around the original product should be limited to customers only, or whether non-customers can also be allowed to participate […] The tradeoff is between creating stronger network effects around the actual product vs. creating more awareness/virality for the product.