Giorgi is the CEO and co-founder of Enefty, a Berlin-based web3 loyalty membership platform designed for brands. With a background in technology and fan engagement startups, Giorgi recognized the need for a new approach to how brands connect and engage with their fans, which led to the creation of Enefty.

Having been involved in the NFT space since 2019, Giorgi has gained considerable knowledge and experience in this emerging field. As a result, he has been invited to speak at various industry events and conferences, where he has shared his thoughts on NFTs, web3 technology, and the future of brand engagement through keynote addresses.

At Enefty, Giorgi has been responsible for setting the company's strategic direction and vision. He has also played a key role in introducing prominent brands to the web3 ecosystem. Notably, Giorgi's efforts have led to the onboarding of the NH Hotel Group and Golden Tulip, both of which have adopted Enefty's solutions to enhance their customer loyalty programs and fan engagement strategies.

Giorgi's primary goal with Enefty is to help businesses utilize the potential of web3 technologies to create unique, personalized, and secure experiences for their customers. By tapping into the capabilities of NFTs and blockchain, Giorgi envisions Enefty as a platform that enables brands to forge deeper connections with their fans, while providing consumers with a more seamless, engaging, and rewarding experience with the brands they love.