ICT professional with more than 20 years of experience in the digital and new technologies world in both the public and private sectors.
Degree in Journalism and Diploma in Technologies in Business Management. Masters in Digital Technologies and Business Communication from UPF-BSM. She has also completed leadership programmes in ESADE (Vicens Vives), IESE (Public management and leadership) and AED (From Director to Board member).
She is an expert in defining key digital strategies for the business sector, and has led public policies to promote society and technological innovation, through the roll-out of Smart Cities and the education, training and empowerment of numerous stakeholders.
Joana works towards achieving equal opportunities and reducing the digital gap, especially focused on increasing the participation of women in the technology and digital sector. She is an ambassador for the Women in tech network, a member of EJE&CON and EWOB (European Women on Boards), as well as a mentor in Women in Tech and Technovation association.
In the public sector, from 2018 to 2022 Joana was General Director for Digital Society in the Government of Catalonia, and from 2011 to 2017 she led a number of initiatives related to technology, innovation and economic promotion in Sant Cugat City Hall.
In the private sector, Joana has always focused on strategic consultancy and project leadership for companies in the digital sector such as LaviniaTC and LTCProject.
She has been a member of the Cibersecurity Agency Board of Catalonia and ESADE’s Creapolis, and has also been a board member or advisor in entities such as UOC (Universitat Oberta de Catalunya), Barcelona Digital Talent- MWC and Women in Mobile. Joana is also a mentor in Ship2B association.
Currently she's also Business Director at Technology by Page Group
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