My name is Julian Kawohl and I'm a professor of Strategic Management at the Berlin University of Applied Sciences (HTW Berlin) and co-founder of Ecosystemizer, a knowledge and advisory platform for business ecosystems. I'm the former Head of Group Strategy at AXA insurance company in Germany and have assisted various companies in different industries with their ecosystem activities.
Last May, I published the management book 'Ecosystems Your Business', which includes frameworks, concepts and action guides to approach the topic of Business Ecosystems in an intuitive way.
In addition to the book, I share my thoughts in a variety of journal and blog articles, as well as podcasts and speaking engagements. I also serve as a senior advisor to businesses across all industries.
I strongly believe in the idea of "the power of many” which is a great idea because it helps to solve problems for businesses concerns and for us as people. That's exactly what ecosystem thinking is all about. All the significant issues of our time, sustainability or resilience in times of crisis, can only be solved or tackled together with full power. It is fascinating to see how more and more companies are recognizing this fact and transforming themselves into ecosystem companies, or at least integrating their offerings into ecosystems as a first step.
Furthemore, I put the ecosystem idea into practice in my daily work by building a number of collaborations with research alliances, service companies and my clients to create human-centric value propositions for the next generation.
I'm a big enthusiast of a human-centric mindset in developing new business models across organizational boundaries, what I call Ecosystem-to-Human. I developed the idea of Ecosystem-to-Human (E2H) over years of research and writing the 'Ecosystemize Your Business' book. In short, the traditional thinking of Business to Consumer (B2C) or Business to Business (B2B) needs to be expanded to include a complementary view of strategic thinking to be successful in the coming ecosystem era.
I'm passionate about showing how you can use this paradigm shift for yourself and draw the right conclusions for your own offering portfolio and organization using concrete examples and manageable frameworks.
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