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Team Member Name
Team Member Name
Job Title
79% recommends it
Barcelona - Spain
I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form.
Keynote
Unlocking B2B Platform Success with Geoff Parker
Over the past two decades, B2C platforms have experienced enormous success, creating unrealistic expectations that B2B platforms struggle to emulate. Differences in the requirements and operating conditions of B2B platforms mean that many B2C success models do not directly apply. Recent research suggests an approach to unlocking the growth potential for B2B platforms in alignment with key factors such as market position, business strategy, and sector maturity.
Lucretia
15:30 - 16:00
With the participation of:
Geoffrey Parker
Dartmouth College
Professor
US
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