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Europe's Top Summit for Platform & Ecosystem Innovation

TheNTWKSummit24: From Competition to Collaboration in the Digital Era

Summit - May 28 & 29 | Side Events - May 27 & 30 | Barcelona

Keynote

Unlocking B2B Platform Success with Geoff Parker

Over the past two decades, B2C platforms have experienced enormous success, creating unrealistic expectations that B2B platforms struggle to emulate. Differences in the requirements and operating conditions of B2B platforms mean that many B2C success models do not directly apply. Recent research suggests an approach to unlocking the growth potential for B2B platforms in alignment with key factors such as market position, business strategy, and sector maturity.

Lucretia

15:30 - 16:00

With the participation of:

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Geoffrey Parker
Dartmouth College
Professor
US
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