The Network Monetization Map: Aligning Incentives with Revenue

Interaction networks can choose from six possible monetization models — advertising, premium network tiers, paywalled networks, interaction taxes, complementary products or derived products. The monetization model needs to be aligned with the incentives of participants (users) to minimize conflicts. As a result, the choice of monetization model depends on the structure of the interaction network — specifically the nature of connections (1:1 vs. 1:many) and network density.
 
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