Last Thursday on #TheNTWKTalks, Mar Alarcon Batlle, a serial entrepreneur and founding partner of 19N Strategies, delved into the essential aspects of building successful marketplaces. In her insightful talk, she emphasized the significance of understanding and adapting to different cultures, employing effective online marketing strategies, and harnessing the power of marketplaces to democratize access.
Sharing key takeaways from the discussion:
Marketplaces in Europe and the US have similar operations and user experiences, but in China, they are completely different due to cultural disparities, which also influence online marketing campaigns.
Running an e-commerce platform is easier than running a marketplace, but marketplaces have a greater impact on changing user behavior and accessing assets, making them more powerful in empowering users and potentially changing the world.
With advancements in technology, such as artificial intelligence, it has become easier and more cost-effective to build marketplaces, potentially impacting various industries like digital health.