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Team Member Name
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79% recommends it
Barcelona - Spain
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Alicia Palanques Espinàs is a visionary leader in sustainable marketing and experiential events, currently serving as the Director of Events & Field Marketing at MUT Agency. With a career spanning roles at PwC and Almirall, she brings a wealth of experience in driving sustainability and communications transformation. At MUT Agency, Alicia has been instrumental in implementing a pioneering methodology to measure impact, helping businesses amplify their positive efforts through branding and marketing strategies .
Alicia's expertise lies in designing integrated campaigns and events for B2B and emerging tech companies, aiming to drive demand, engagement, and revenue . Her commitment to sustainability is evident in her work with MUT Agency, a certified B Corp, where she has led initiatives like the #MUTImpactDashboard to measure both generated and saved impact, aligning with international standards .