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Barcelona - Spain
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2023 European Digital Trends Report
About
Staying on top of the latest trends in digital innovation is no longer optional.
This report highlights some of the key themes that we will explore in more detail at the TheNTWKSummit2023.
In Brief
Europe has a unique environment for digital platforms and ecosystems, bringing great opportunities to succeed as well as distinct challenges to overcome in launching and scaling digital platforms and ecosystem businesses.
Our objective with this report is to highlight a set of digital innovation trends that will impact European digital businesses in 2023.
Key Predictions in 2023
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Digital Ecosystems will make it into mainstream strategy discussions.
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Platform-based Business Models will continue to grow faster than traditional pipeline businesses.
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Web3 will still be figuring out a viable value proposition.
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Metaverse will be one of the emerging places to do business.
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Brand Experience will be increasingly phygital and omnichannel.
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Sustainability will increasingly drive business strategy.
