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💊 Daily Learning: TheNTWKPill “How is dark social impacting network business models?”, by Singh


from #TheNTWKTalkDark social”


Do you want to know how is dark social impacting network business models? Watch what Sameer Singh told to us:


Takeaways:


- I divide network effects into four broad groups: data networks, interaction networks marketplaces and platforms


- Dark social fits very squarely into interaction levels. That is, any sort of network where you're connecting users to enable ongoing interactions and information exchange


- Fundamentally nothing really changes, it is more of an opening in the market that has been created by existing companies going down a specific path


- Dark social enables private interactions between users: you have meaningful social interactions as opposed to the much shallower broadcast interactions



For more on this topic, follow Platform Economy and Business Ecosystems and access the full🎙🎙Recording Session on TheNTWKEvents Node




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