from #TheNTWKTalk “ Dark social”
Do you want to know how is dark social impacting network business models? Watch what Sameer Singh told to us:
Takeaways:
- I divide network effects into four broad groups: data networks, interaction networks marketplaces and platforms
- Dark social fits very squarely into interaction levels. That is, any sort of network where you're connecting users to enable ongoing interactions and information exchange
- Fundamentally nothing really changes, it is more of an opening in the market that has been created by existing companies going down a specific path
- Dark social enables private interactions between users: you have meaningful social interactions as opposed to the much shallower broadcast interactions
For more on this topic, follow Platform Economy and Business Ecosystems and access the full🎙🎙Recording Session on TheNTWKEvents Node