from #TheNTWKTalk “Dark Social”, by Sameer Singh
Do you want to know what is dark social? Watch what Sameer Singh told to us:
Takeaways:
- When social networks originally came out, the idea was you would add friends, they would accept your invitation and then you would become friends. You would be able to see what each other were doing. But over time, Facebook and other social networks became much more broadcast oriented
- The idea of dark social is that there are social networks that only connect you with your close connections (your 5 to 10 to 15 close friends) and close family
- Dark social is any social network where you can only interact if there's a bi-directional correct connection between both people, there's no follow model
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