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  • Writer's pictureAdriana Lakatosova

Platform Digest 2022.20: No Creators Without Tools




👋 On time for your weekend: a round-up of this week's most remarkable stories at the intersection of #ecosystem #innovation and #platform #organisation.

TikTok Boom

The primary incentive it offers is social expression, and the company’s A&R team is the app itself. Users are never more than a few taps from creating their own content — TikTok streamlines the creation process, with an option to create a video at the center of its UI, simple tools for recording and manipulating those videos, and a huge library of licensed music available for the creator’s use. On YouTube and Netflix, there are creators and consumers. On TikTok, they are the same person.

🧑‍🎨 Creators over Producers & Consumers - by Scott Galloway

The Age of Tokies - The Defiant

In the beginning was the Word.” Phase one of a tokenized story creation: the founding team produces the initial IP, the kernel of a story, a world. The team then starts building the core community around it. A community for a tokie is not just an audience, not a fanbase, but a party to creation, and so, community building should be a casting task, a selection. But in these early days of the tokies, we’ve been seeing less of a selection and more of a hype build-up. And while there is absolutely nothing wrong with flipping jpegs and aiming for gains, this motivation doesn’t make for a solid creative community. As the space matures, projects will have to come up with ways to balance the two.

🔮 Creators with real stories - by Sasha Kapustina

🎧 Miss Excel’s Kat Norton: “How I made millions doing TikTok videos - about Microsoft Excel”

For me the things that I have found is, first off the authenticity, doing things that actually feel good for you. For example, a lot of people hate dancing, they go on TikTok and they are like “I have to dance 😩 “, my answer is “You don’t have to dance”. I made a list of the things I loved, and that was like I love helping people, I love Excel, and I love dancing. That’s my top three things!… For me it was a natural marriage of the different topics. People can sense if you are forcing something, so it’s really important to just do things and combine things that are authentic to you. I was like what’s my dream job when I was going through that whole process, what are the things I actually like to do, and I wrote down these three things and I was like good luck finding a job doing dancing with excel and helping people 😂 , and then I created my job out of it.

👩🏻‍💻 Creators who create their jobs - by Danny in the Valley

🧰 For The Toolbox:

A Growth-Focused Intro to Multi-Sided Platform Design

This article is a comprehensive guide on designing multi-sided platforms based on the culmination of my five years as the head of product design and experimentation of Thomasnet.com. I begin by setting a baseline understanding of multi-sided platforms; I then take a deep dive on designing the matchmaking experience; followed by a focus on retention and growth; and last, I end the with one of the most critical yet often overlooked topics, measuring success.

🔨 Without tools there would be no creations - by Julian

If you like this digest, you might appreciate the sister newsletter at the intersection of #technology, #business, #design, and #culture as well. This week's edition is all about The Unexpected!

Please, feel free to send tips, comments, and ideas for the next digest by replying to this post. Or, send them directly to hello@futuring-architectures.com

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