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  • Writer's pictureAdriana Lakatosova

Platform Digest 2022.34: Shifting Behaviour

👋 On time for your weekend: a round-up of this week's most remarkable stories at the intersection of #ecosystem #innovation and #platform #organisation.

Non-Coercive Marketing: A Primer

Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn't seek to persuade, manipulate, or pester people into a decision that's already been made for them. It merely opens new doors, tells the truth about what's behind those doors, then surrenders the outcome, trusting that the right people will step through when they're ready. In that way, non-coercive marketing is a leap of faith, rooted in the idea that if you stop trying to control people, and encourage them to be their own authority, you can build positive sum relationships that lead to organic and mutually-enriching transactions. This relational shift is also at the heart of how we begin healing the emotional wounds lying beneath humanity's many problems.

📣 Shifting ground of Marketing - by Rob Hardy

God Outside the Office

Corporations and society have changed significantly since Mills and Whyte wrote their masterpieces. The way we work at offices also changed and morphed multiple times. And yet, for many, the office remained a focal point of social and spiritual-ish life. Employees spent most of their time at the office, socialized with their colleagues, were encouraged to see the corporation as their "family," and increasingly expect the company's own values and choices to reflect their own. Tens of millions of people spend far less time in the office than they used to, and some avoid it altogether. This leaves a social and spiritual void. How can it be filled? Early evidence points in a few directions.

🏢 Shifting ground of Social Clubs - by Dror Poleg

Overrun by influencers, historic sites are banning TikTok creators in Nepal

Over recent months, there have been reports of TikTok creators storming farms and trampling crops, and even causing traffic jams while shooting. Chamomile farmers in Morang in eastern Nepal were forced to harvest their crop early, as some TikTokers trampled on their crop. In Kathmandu, a popular street that was decorated with colorful umbrellas to attract tourists after the Covid-19 slump went viral on TikTok, and authorities were forced to shut it down as creators flocked to the area, leading to traffic congestion.

🛕Shifting attendance of monuments - by Abhaya Raj Joshi

🎧 A new wave of company creation

There is some kind of companies that have very high margins, like Facebook. And your job is to keep it pointed roughly up and not argue about the thrust-to-weight ratio. Are we going up very very fast? Yes. Don’t argue about what the thrust-to-weight ratio is, the answer is a lots, and we will work out the revenue later. If you look at Facebook in 2005 and said “this thing isn’t making any money I’m not investing”, you would have been wrong, because they don’t have marginal costs. They have huge attention that has value, you can work out the revenue model later. On the other hand, if you are doing grocery delivery, you really need to know what the marginal cost is and you need to know how many deliveries can you do per driver per day and what’s the average basket size and what’s the cost, what do you have to pay the driver…, therefore you need to add this delivery charge for each order…it’s all about the gearing ratio.

🚀 Shifting ways of company creation - in Another Podcast

If you like this digest, you might appreciate the sister newsletter at the intersection of #technology, #business, #design, and #culture as well. This week's edition is all about Against The Algorithm!

Please, feel free to send tips, comments, and ideas for the next digest by replying to this post. Or, send them directly to 📭


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