We studied 50+ startups on TikTok and here’s what we found:
For startups, TikTok can be a goldmine for growth. The app is designed with a level playing field that enables newcomers to quickly grow and go viral. Unlike more established social networks that reward users with already-accrued status, TikTok .. purposefully surfaces videos from even little-known accounts.
🕺We all get to perform in front of a live audience—Li Jin
The 1000 True Fans instruction manual:
There's no "secret formula" for creating true fans. Nor is there a "bulletproof blueprint" or any marketing crap like that. But that doesn't mean it's complex. True fandom boils down to a handful of simple ingredients. Combine them with love, and watch the magic unfold.
📒 There's a manual for that—Rob Hardy/Twitter
Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves:
It’s hard to trust a third party outside of your company with the core part of your business — which is finding, selling, converting and making customers successful …We had a really symbiotic relationship with the channel because we weren’t competing with them directly.
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