Platform Liquidity: Impact of Economic Incentives

Updated: Nov 9, 2020

The economic incentives of a platform determine its path to liquidity. Type A platforms (with known use cases) like Slack, Zoom, and Figma can reach liquidity by targeting professional developers and giving them an avenue to engage "shared" users. However, Type B (multi-purpose) platforms like iOS, Android, and Shopify need to attract hobbyists first to prove revenue potential before going after professionals. Read more:

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