An overview of the Growing “SaaS Enabled Marketplace” Ecosystem
As a VC firm focused on both SaaS and marketplaces, we have not only witnessed the rise of the “SaaS enabled marketplace” hybrid model (SEM in the rest of the post) but also invested in several of them [Docplanner, Eversports, Deskbookers, Styleseat, Xeneta, Infakt]. Through our deal flow and our deep dives we encounter many of these startups in a variety of verticals and industries. This is why we wanted to share an overview of this fragmented landscape and make our approach transparent.