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Newsletter 142: ChatNFX, B2B Platform Challenges, $16 Trillion Tokenization Forecast

Keep up to date with Digital Business Trends and what is happening in TheNTWK Community with our Newsletter. Learn from others and share your experiences at TheNTWK, the hub of knowledge for digital business models.

Meet ChatNFX

Last week, Marina Planas, CEO & Co-founder of TheNTWK, shared a priceless gem for those in the marketplace-building realm – ChatNFX.

"This AI model lets founders converse with the accumulated wisdom of 500+ essays and podcasts from the last 5 years that made one of the most visited seed VC websites in the world. It's an experiment, it was fun to build, and it's ready for you to play with. Check it out and please share your feedback for V2."


Why B2B Platforms Struggle to Succeed

B2B platforms face unique challenges that stand in contrast to B2C. Understand and overcome these complexities with help from NTWKer Geoff Parker.

"Business-to-business platforms are still an emerging market. Research identifies four types of these platforms and three ways they can succeed.

Business-to-consumer platforms such as Uber, Airbnb, and Amazon have become business success stories and the staples of everyday life. Yet platform models have been less successful in the business-to-business space, with most B2B platforms still in the launch stage (24%) or scale stage (60%).

New research from Capgemini Invent and the MIT Initiative on the Digital Economy found that B2C platform models do not directly translate to the B2B world, and B2B platforms have unique integration requirements. Their goals are also different:

B2C platforms typically solve for market failure whereas B2B platforms take aim at coordination failure.


How to Scale the Circular Economy

Check Peter C. Evans's article exploring the role of circular platforms in scaling the circular economy.

“Platform business models have demonstrated the ability to successfully scale and achieve widespread adoption in a variety of industries and use cases, enabling connection and exchange among large networked user bases. Key factors like network effects, discovery engines, and buyer and seller aggregation have facilitated growth.

Circular platform business models can be flexible and support scaling in a variety of ways. Three of the most common approaches to going to market are:

✅ Horizontal: serving multiple sectors.

✅ Vertical: serving a specific sector.

✅ Niche: focusing on specific products.

The platforms discussed in this article and the many others that we expect will be launched through the rest of the decade will play an important role in scaling the circular economy.”


Tokenization of illiquid assets to reach $16T by 2030: Report

"The total size of tokenized illiquid assets, including real estate and natural resources could reach $16.1 trillion by 2030, according to the Boston Consulting Group (BCG).

In a newly released report from BCG and digital exchange for private markets ADDX, authors including BCG managing director Sumit Kumar and ADDX co-founder Darius Liu noted that “a large chunk of the world’s wealth today is locked in illiquid assets.”

Two weeks ago at #TheNTWKTalks, Ana Marie Jipa also gave us a taste of asset tokenization and what that could mean for the future. Be sure to check it out!


Code of Practice Disinformation

"Disinformation is a global issue across social platforms, shaking the core of our beliefs and democratic structures. TrustLab released yesterday a pilot study on Disinformation across social media platforms as part of the European Commission's Code of Practice. Also yesterday, an open letter was released in Australia to X due to them disabling the feature to report misinformation, just before elections, showing that this is a very timely and important topic to dive further onto.

The study evaluates the prevalence and sources of disinformation across Facebook, Instagram, LinkedIn, YouTube, TikTok and Twitter (now X) in three EU countries that differ in size, language, geography and political ideologies, and with higher likelihood of being targets for misinformation during the assessment period: Poland, Slovakia and Spain."

Discover the key insights from this report, shared by Milja van 't Noordende in the community.


Want to learn more and stay up to date with Digital Business Trends while interacting with like-minded professionals? Become a member of TheNTWK, belong to the leading community for Digital Business Innovators.


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