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Top-10 Books To Read During Summer Vacations

Summer holidays are just around the corner! ☀️🌴 Are you wondering what to bring along for some enjoyable reading during your vacation?

📚 We've got you covered with a selection of books that will keep you engaged in learning more about digital business models, even while you unwind and enjoy your well-deserved break.

These reads are the perfect companions for your summer getaway!


1. Platform Thinking: Read the past. Write the future. by Daniel Trabucchi and Tommaso Buganza.

What does Platform Thinking mean? It is the ability to put platform-based mechanisms at the core of digital business transformations in business.

Digital Platforms like Uber, Spotify, Airbnb,, and many others completely re-shaped the daily life of millions of users. However, many innovation leaders struggle to conceive the significance of their impact. Platform-based business models are not just the real of geeks’ startups, digital services, and Unicorns. This book shows there that their potential in creating value is higher than suspected.



2. The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society by Erich Joachimsthaler.

In The Interaction Field, Erich describes how the next generation of successful companies will shift from transactional businesses to an interactional model that creates value for everyone, including society at large, not just for investors and stakeholders. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.



3. Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World (Management on the Cutting Edge) by Ron Adner.

In this book, Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization.



4. Lean UX: Designing Great Products with Agile Teams by Jeff Gothelf and Josh Seiden

Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today. In the third edition of this award-winning book, authors help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users.



5. The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen.

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users.

The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.



6. #TheNTWKSummit23Report : From Physical to Digital Experiences by NTWKers

The essential insights from all the sessions at #TheNTWKSummit23 have been compiled in the #TheNTWSummit23Report.

The goal of this Report is to highlight a set of digital innovation trends that any business should consider to identify new opportunities, uncovering emerging technologies, consumer behaviors, and market shifts, empowering you to leverage endless opportunities of digital business for continuous growth.



7. "Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You" by Geoff Parker ,Marshall Van Alstyne, Sangeet Paul Choudary.

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.



Join TheNTWK Community to discover even MORE book recommendations! Don't miss out on the opportunity to connect with like-minded digital business innovators and exchange top books for the summer vacations! 📚🌴☀️


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